Pagani And BAPE Cross-Border Cooperation


Super running Pagani and Japanese trend brand BAPE cross-border cooperation.


Pagani and BAPE are an innovative cross-border cooperation. Both brands are "luxury" products in their respective fields. This collision not only raised the height of the trendy clothing BAPE, but also made this super running brand younger. 


On the 20th anniversary of the launch of the classic sports car Zonda, Italian sports car maker PAGANI unveiled a co-branded model with the trendy brand BAPE at the Suzuka Circuit in Japan and released the series of theme clothing.


Pagani's founder Horacio Pagani will pay great attention to the development of the Japanese market when he visits Asia every year. He found that many Pagani owners love the BAPE trendy clothing. After in-depth understanding of the brand's development and design, he decided to co-brand Pagani and BAPE.


Horacio Pagani learned that BAPE's design and creativity can resonate well with Pagani. The cooperation matters do not focus on commercial behavior. They are more for the crystallization and pursuit of cross-border products. They hope that this cooperative relationship will last.


Horacio Pagani said that Pagani's supercars are produced in a small amount every year. Only one hundred owners can own them in a year, so they want to bring more consumers to the Pagani brand through cooperation with trendy brands. In the past, Pagani's cooperation with other brands usually required more than six months of negotiation time, but this time the cross-border cooperation with BAPE confirmed the cooperation in just one hour.


Pagani chose the Zonda F, a very important model in the Zonda series, for BAPE coating. The blue theme is also the style that Pagani's founders love. The rare Zonda F sports car has played a vital role in the company's development, helping Pagani to survive the economic crisis and the price continues to rise. The joint name is to commemorate the Zonda model under PAGANI.


Regarding BAPE, this collaboration launched a classic style hoodie with BAPE and Zonda 20th anniversary and Pagani logos printed on the chest and back.


In addition, there are T-shirts, satchels and hats printed with Zonda's sports car model and Bape's milo figure!